I've been seeing the new JCPenney commercials and ads and they peaked my interest, so I decided to stop by a store and check them out. The styling in their ads and circulars looks super fresh and fun, and reminds me more of J Crew than what I've typically thought of from Penneys. (Wondering if it has anything to do with their new leadership.) If you're not familiar with their new pricing structure, here's how it works. I found the visit super pleasant: they've decreased the amount of merchandise on the walls and racks, so it feels a lot less crowded. And the addition of Sephora mini-stores in the center of the store is meant to attract a younger buyer. I picked up this coat and shirt: the coat/cape was $50, and the shirt was $11. I left very satisfied with the trip and will definitely be back!
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